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Emotron is reinforcing its market presence in China with the opening of an office in Shanghai. Six new distributors in different regions of China have already been linked to the office. The purpose of this strategic venture is to become more involved in the Chinese market and to deliver quick and effective service and support to the company’s distributors.
“We have really succeeded in entering the Chinese market, which is very important for us. The new office gives us more resources and enough power to assert ourselves in this vast market. Furthermore, China is an important stepping stone to other countries in Asia, and the new office will be a significant base for us in the region as a whole,” says Jan-Eric Bergström, president of Emotron AB.
Emotron has contracted two people for the new office. Li Xiaohai (left) is the senior technical supervisor, and Liu Dong Bo (right) is the sales and office manager. Both have many years’ experience working with European companies and drive systems.
The new distributors are well-established on the market. Their solid customer bases and good relationships with customers and authorities will help give Emotron a strong start. Their extended geographical positions will mean convenience for customers and also the possibility for Emotron to provide excellent technical service.
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